Recurring manual exports
Reports depend on someone copying data between spreadsheets, connectors and slides.
FOR PERFORMANCE, PPC & SEO AGENCIES
Client reports that
load fast and
match the CRM.
We build the BigQuery layer behind your client reports — connecting ad platforms, website data and CRM. Scheduled, checked and documented.
Your Google Cloud. Your client relationships.
White-label delivery by agreement.
THE FOUNDATION BEHIND THE REPORTIllustrative architecture
Connected sourcesAds, website & CRM
Checked dataBefore reporting
Usable reportsLooker Studio & Sheets
BUILT IN REAL
CLIENT PROJECTS
~1 week / monthManual process replaced by scheduled loads.Client estimate · agency reporting project13 platformsConversion tracking across three domains.E-commerce engagement · second contract30 dbt testsChecks before a reporting release.Documented pipeline reliability projectCLIENT PROJECTS
WHEN TO BRING US IN
When reporting becomes manual work
Ad and CRM numbers don’t match
Your client asks what became revenue. The numbers stop at clicks and leads.
Missing data goes unnoticed
A disconnected source or partial load can quietly turn yesterday’s numbers into today’s problem.
SOLUTIONS & SELECTED WORK
Selected agency projects
From the first conversion event to the client report. The work underneath, with evidence you can inspect.
CLIENT REPORTING AUTOMATION
Automating monthly reporting
Move recurring exports into scheduled pipelines. Keep the reporting interface your team already uses.
IN PRACTICE · DIGITAL AGENCY
Read the project PDF · 6 pages Google Ads and Keyword Planner data moved into BigQuery, with Google Sheets kept as the working interface.
The client estimated the previous manual process took about a week each month. This is a client estimate, not a measured savings study.FROM REPEATED EXPORTS TO A SCHEDULED FLOW
01Google Ads
Keyword Planner
Keyword Planner
02BigQuery
Reporting tables
Reporting tables
03Google Sheets
Existing reports
Existing reports
REPORTING OUTPUTSame working interface
MarketCategoryPeriodSource
Market ACategory 01MonthlyBigQuery
Market BCategory 02MonthlyBigQuery
Market CCategory 03MonthlyBigQuery
Simplified architecture · illustrative table, no client data
MARKETING + CRM REPORTING
Ad spend and CRM outcomes
Bring campaign costs, enquiries and CRM outcomes into one reporting layer, with clear metric definitions.
IN PRACTICE · REAL ESTATE
Read the project PDF · 4 pages Website tracking, advertising sources and CRM outcomes brought into BigQuery and Looker Studio.
Delivered: tracking, API ingestion, SQL reporting tables and dashboards. Revenue improvement was not measured.01Ad spend
02Leads & enquiries
03CRM outcomes
One reporting layer · spend · leads · deals
CONVERSION TRACKING
Tracking purchases across domains
Fix the measurement layer when a checkout, another domain or a missing event breaks the customer journey.
IN PRACTICE · E-COMMERCE
Read the project PDF · 4 pages Purchase and conversion tracking across three domains and 13 advertising and affiliate platforms.
Maintained across a second contract; 5.0 client rating. Platform coverage is not a claim of sales uplift.01Store
02Checkout
03Purchase event
Cross-domain measurement · GA4 / GTM / ad platforms
Recognise a workflow in your agency?
Tell us what needs fixingDATA QUALITY, MADE VISIBLE
What happens when a load is incomplete?
Check a new dataset before replacing the reporting tables. If it fails, hold the update and make the delay visible.
01 / LOAD
New data arrives
The API returns only part of the expected dataset.
Partial load02 / CHECK
Verify before release
Completeness and source-count checks fail. The release is held.
Update held · alert raised03 / CLIENT REPORT
Last verified data stays available.
Refresh delayed · showing the previous verified release
The report stays readable. Its freshness warning stays visible.Hold the incomplete release. Alert the engineer. Show when the data was last verified.
THE ENGINEERING BEHIND THE EXAMPLE
Read the engineering case PDF · 5 pages A documented reliability project used 30 dbt tests, source-count reconciliation and a separate release before switching reporting tables.
The project used a different warehouse stack. This BigQuery-oriented example illustrates the pattern; it is not a reproduction of that system or a live uptime claim.HOW WE WORK
From workflow review to handover
A defined first step, a scoped build and a clear handover. Ongoing support can follow once the foundation is in place.
Review your reporting flow
Review one reporting flow: sources, discrepancies, connector costs and manual work.
You getA written plan, implementation scope and quote.
From $500Review fee credited towards the build.Build and verify the pipeline
Connect the sources, prepare reporting tables and add checks for the agreed workflow.
You getA working pipeline in your Google Cloud, verified against the agreed checks.
Scoped after the reviewScope and milestones agreed before implementation.Take ownership
Document the sources, metric definitions, refresh schedule and recovery steps.
You getCode, documentation and a run-through. Monitoring and support by agreement.
Built in your accountAccess, ownership and support are defined in the scope.ABOUT OMDIGITAL
Meet OMDigital
OMDigital is a marketing data engineering company. We connect tracking, pipelines and reporting for agencies whose client work has outgrown spreadsheets and fragile connectors.
Our work starts with the question your client needs answered, then follows the data back to the source.
Clear scopeDocumented decisionsClient-owned infrastructure
FOUNDER & LEAD ENGINEER
Serhii Yashchuk
A background in web analytics, conversion tracking and data engineering — from the event on the website to the number in the report.
View LinkedIn Projects & client reviews
WEBSITES & UX
Alexander
Builds websites, connects customer interactions and improves the user experience.
AI ASSISTANTS & AUTOMATION
Vadim
Builds AI assistants, chatbots and automated customer journeys with n8n and JavaScript.
REPORTING & BEHAVIOURAL ANALYTICS
Vladimir
Creates analytical reports and examines website behaviour to identify friction in the user experience.
A FEW PRACTICAL DETAILS
Practical questions
Can you work under our agency’s brand?
White-label delivery is available by agreement. We define who communicates with your client, how work is presented and the access needed before starting.
Do we need to replace our existing reports?
Not necessarily. We can keep the reporting interface and improve the data behind it. The Google Ads project above kept Google Sheets as the team’s working interface.
Who owns the code and cloud account?
For new builds, the data foundation lives in your or your client’s Google Cloud account. Code, documentation, access and handover are included in the agreed project scope.
Do you also work with in-house marketing teams?
Yes. If your team has outgrown spreadsheets or needs ad, website and CRM data brought together, the same reporting foundation can fit. Start by describing one workflow.
How do you handle access and communication?
We agree access requirements, confidentiality terms, the project contact and update cadence before work begins. Share an outline first; account credentials are not needed for the initial conversation.
LET’S LOOK AT YOUR WORKFLOW
Tell us about your reporting
Tell us what you use, what breaks and what you want to change. We’ll use that to discuss a sensible first step.
Send a project brief
A little context and an email address so we can reply.
admin@omdigital.net Prefer messaging? Telegram · WhatsApp
PREFER TO TALK?
Book an introductory call
A 30-minute introductory call to understand the current setup and whether we’re a fit.
- What your reports need to answer
- Where the data or manual work gets in the way
- What a useful first step could look like
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NO FULL SPECIFICATION NEEDED
A quick outline is enough. The paid workflow review starts from $500 if that is the right next step.
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